Premium SMS Promotion Licence Applications
Licence and Permit Regulations for each State
The regulations for promoting premium SMS vary for each state. We can assist with application and compliance requirements, additionally offering a complete SMS and IVR Promotions package covering all aspects of the promotion, including the legal requirements.
Agencies involved in the regulation of premium rate promotion can be found here.
State information, presented in an advisory capacity only, is provided below and is current for 2008/2009. Clients need to ensure their campaigns meet regulatory requirements. The main regulatory points are presented with more complete information available by clicking the links.
New South Wales
 |
All trade promotions need a licence. | ||||||||||||||||
|
Licence costs $125 under $10k prize value. | ||||||||||||||||
|
Selection of the winner must be done via an excel stored procedure with an independent witness (can be a 'man off the street') witnessing the procedure and signing a statutory declaration to be filed. | ||||||||||||||||
|
It takes 14 days to process licence application. | ||||||||||||||||
|
The promotion terms and conditions must include the following information:
|
Published NSW Compliance Information...
Victoria
|
55 cent entry cost including GST. | ||||||
|
Permit for prize value fund over $5000 only. | ||||||
|
Permit is valid for 1 year only. | ||||||
|
Trade promotions lottery permit costs $295.10. | ||||||
|
It takes 28 days to issue a permit. | ||||||
|
Application must include The Nominee's ORIGINAL National Police Certificate. | ||||||
|
If the individual value of a prize in the lottery exceeds $250 the name of the winner must be published in a newspaper circulating generally in Victoria. However, if the total value of prizes for the lottery is less than $500 but an individual prize exceeds $250, the name of the winner only needs to be published in a newspaper circulating generally in the area in which the trade promotion lottery was held. | ||||||
|
The holder of a Trade Promotion Lottery permit must keep records for 3 years after the completion of the lottery. These records must consist of:
|
Published Victorian Compliance Information...
Queensland
|
No licence necessary. |
|
A promotional game must be drawn on the day, within one year of the day it starts, stated in the terms and conditions for the game. |
|
Retention of Records: General gaming records shall be kept for a period of 5 years unless a shorter period is approved by the chief executive. |
South Australia
|
2 types of licence - major is over $5000 in value and minor is under. |
|
Licences are valid for 12 months. |
|
Electronic selection must be an approved process and the scrutineer for promotions with a prize value over $20,000 must be a JP or similar. |
|
Winners of prizes over $250 have to be published in a state wide newspaper with details sent to the minister within 14 days. |
Published South Australian Compliance Information...
Western Australia
|
No permit is needed but the guidelines must be followed. |
Published West Australian Compliance Information...
Tasmania
|
No permit is needed but the guidelines must be followed. |
Published Tasmanian Compliance Information...
ACT
|
Permit required - issue will take 7 days. |
|
Promotions with a total prize value greater than $1000 must be advertised in a regional newspaper. Maximum value of any single prize is $1000. |
|
Promotion must include Terms and Conditions. |
|
All records must be kept for 12 months. |
Published ACT Compliance Information...
Northern Territory
|
No NT permit required if a permit has been obtained interstate. |
Published NT Compliance Information...
For further information on SMS and IVR Promotions please use our Contact Form.Or call Sales on 1300 110 330.
